Inveterate Updates

  1. The Ultimate Guide to Calculating Lifetime Contribution Margin for Direct-to-Consumer Brands

    by Dylan Whitman

    The Value of Understanding Lifetime Contribution Margin The lifetime contribution margin (LCM) has emerged as a vital metric for direct-to-consume...
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  2. Have you considered a Premium Loyalty program for your Shopify Store?

    by Dylan Whitman

    It’s no secret that customer loyalty programs are an essential part of running a successful business. But while there are many options out there, ...
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  3. 7 reasons to launch a premium loyalty program for your eCommerce store

    by Dylan Whitman

    Increased Customer Retention One of the primary benefits of launching a loyalty program is that it can help to increase customer retention. Studie...
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