Power Reliable, High-Volume Revenue with a High-Consumption Model
Your customers aren’t just buying products; they’re building routines. Making the most of daily, weekly, and monthly restocks can be the key to forging a reliable growth engine for your business.
The question is: how do you position yourself as the go-to destination for your customers’ needs?
Meet Inveterate — your answer to building game-changing loyalty programs. With years of experience in the field, we help you design a model that aligns with your customers’ existing routines to help you transform high-LTV shoppers into a source of steady revenue.
Read on to learn how.
What is a High-Consumption model?
A High-Consumption loyalty model offers exclusive rewards that build (and reinforce) high-volume purchasing behaviors for years to come. It is most effective with products customers need frequently — and buy in large quantities — like beauty, consumables, and personal care items.
Shoppers who order in bulk a few times per year create a (somewhat) predictable income source for your business. A High-Consumption loyalty program encourages more consistent purchases, which drives sustainable growth by:
- Incentivizing shopping beyond sales events: Since high-consumption products are purchased multiple times a year, many customers stockpile during major sales events. However, a member discount incentivizes purchasing more frequently instead of only during deep discount periods. Customers save just as much — or more — by buying regularly, which makes the membership more appealing. Meanwhile, your profits remain steady.
- Discouraging customers from promotion code shopping: Shoppers often use multiple different emails at your store to claim first-time buyer discounts. A High-Consumption model counters this by tying attractive offers to a customer’s primary profile. The result? A valuable discount for the customer and more accurate shopping data for your brand.
- Building LTV faster: Program benefits like store credit and exclusive discounts continuously draw customers back to your store, supercharging their LTV.
- Enhancing brand loyalty: Rewarding high-volume shoppers consistently reminds them how much they mean to your business, fostering a stronger relationship. As their benefits add up, customers stick with your brand since no competitor can match the value you provide.
High-Consumption models are most effective when they match the purchasing cadence of the average shopper. With the right platform, you can seamlessly tailor your rewards strategy to different segments’ shopping rhythms — whether they’re first-time buyers who just discovered a new favorite item or shoppers looking to save on routine orders. This allows you to maximize shopping engagement and LTV.
Inveterate’s customizable loyalty journeys help brands create unique program benefits for every customer cohort. Our approach allows you to guide shoppers to the next stage of their customer journey and solidify their loyalty — with consistent incremental revenue lift.
How to make the most of a High-Consumption model
Every time a high-volume customer runs out of soap, coffee, or press-on nails, they face a choice of where to restock. With countless brands competing for their business, you need to give them compelling reasons to buy directly from your brand.
The right High-Consumption program makes your storefront the go-to destination for repeat, high-volume buyers. You just have to design it so that joining is a no-brainer. These strategies will show you how.
Let the value of membership speak for itself
Your customers won’t join a program if the fees outweigh its perceived benefits. You need to show high-volume shoppers that the perks they get — like cashback and exclusive discounts — are much more valuable than the membership cost.
Set your price so customers can see themselves getting their money’s worth in their first few purchases. With high-value shoppers typically restocking at least six times a year, this gives them confidence that the membership is worthwhile and motivates them to make the most of it with regular shopping.
Reward customers with exclusive perks they can’t resist
A mix of practical rewards and those that surprise and delight will invite your customers to join your program and engage with your brand more frequently. To achieve this effect, build your High-Consumption model around benefits like:
- Cashback: Once a shopper places an order, they get a cash reward toward their next purchase. This system creates a cycle of spending and earning that keeps customers coming back. Strategic expiration dates create a sense of urgency and will sway more customers to convert. For instance, setting cashback to expire at 30 days for customers who typically shop every 45 days will encourage more frequent purchases without pushing them too far from their comfort zone.
- Special discounts: Exclusive savings opportunities or cashback bonuses help you address more of your customers’ needs. For example, when members know they always get free shipping, they’re more likely to place frequent orders with you — instead of waiting to hit a minimum threshold or turning to competitors with lower delivery costs. This approach, combined with some additional membership rewards, helped Flamingo Estate double orders from their loyalty members and boost AOV by 16%.
- Members-only pricing: Lowering prices for members or offering custom bundles on shoppers’ favorite items acts like a magnet toward your brand. When customers know they won’t get a better deal elsewhere, they naturally turn to your store for every purchase. Fly By Jing saw this strategy in action. By offering every member of their loyalty program an array of rewards — including 20% off all online purchases — they increased revenue by $55 per member.
Launch and customize the program
Our foundational loyalty programs combine all the key components for lasting customer loyalty with a customizable base you can expand upon. With a suite of flexible program benefits, such as special discounts, free shipping, and volume pricing, we offer a proven approach that drives consistent customer engagement and repeat purchases.
Once you’ve built a sizable enough membership base, you can experiment and iterate to optimize results. Then, our team will help you customize the right program for your ideal customer.
Continuous testing and adaptation are built into our platform so you never have to stay on a single loyalty path. You can easily change every element of your loyalty program — and we know how to make continual updates that drive results.
Sound like the conversion unlock you need? Book a demo.
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